Creating new and exciting captions can be a real challenge. Sometimes it takes hours to think of a couple of sentences that will best describe the image and be interesting to your followers. So that you don’t go insane with all these thoughts, we have made up a caption writing formula that can save up your time, efforts and plenty of nerves! InstaBF, the IG and IGTV provider you can always rely on, promises that you will significantly raise your engagement rate (up to 130%) with it. Here are the major points that build up our formula:

  • Content Planning Essential
  • The Focus of the Post
  • The Storytelling Technique
  • Involvement of the Reader
  • Use of Line Breaks and Bullet Points


Let’s get down to each individually:



Content Planning Essentials


Before you pass to writing the caption, you need to make sure the content you have chosen is well curated, researched and strategized. You should be focused on such aspects as:

  • image selection
  • captions
  • hashtags
  • scheduling



The Focus of the Post


It’s strange but there are multiple Instagrammers who include the best part of their captions in the end. Don’t they think that few viewers will read that far down?! Don’t follow such wrong behavior. Instead, cut to the chase. The focus of a caption should appear in the beginning, just establish clearly what you’re talking about so that a viewer gets an image whether it interests him or not. Such a start of a caption will not only take out a tonne of guesswork for your clients but also act as a headline in a newspaper! By the way, it might be easier to add the focus phrase/word at the beginning once the rest is ready.



The Storytelling Techniques


Irrespective of your Instagram account style, remember that everyone connects with a story. Include agency-related or personal stories or those which might be opinionated. Once you remove yourself from a caption, that will become a habit and affect all the further captions. Sharing your personality through your captions won’t make you less professional in the eyes of your followers, as people love to connect with people and see personalities behind brands. Accordingly, create such captions, in which you will have your unique story interwoven into your business.  



Involvement of the Reader


Meredith Hill once said, “When you speak to everyone, you speak to no one”. And that’s true. This can be very applicable for caption writing. People desire to be included and spoken to even in captions, hence do never avoid addressing directly to your viewers. Don’t omit such pronouns as “you”, ask questions and request feedback from your target audience, thus building engagement. Even the most successful brands on Instagram involve their viewers in their captions, and never lose from that.



Use of Line Breaks and Bullet Points


Bullet lists and line breaks make it easier to navigate through a text. And taking into account that a caption can be as long as up to 2000 symbols, this can be definitely handy. What are the benefits of a bullet list?

  • they make the content easier to read and comprehend
  • they draw the eye of a reader to different areas of the content thus making it easier for him to find what he needs
  • they cater to the skim-readers among us
  • they make the content more structured and appealing to the eye


According to the statistics, over 75% of readers don’t read but simply skim over the content. Hence, follow this recommendation and get a higher chance of engagement.