Easter is the holiday that one simply can’t stay indifferent to. With all those painted eggs, the greenery, lovely rabbits and the plentiful of sweets, it makes you feel somewhat happier, careless and blessed whether you are a five-year-old kid or mature man in his fifties. And if you want to celebrate this holiday online with your Instagram followers this year, there are several amazing ideas of Easter social media campaigns.

Actually, it’s a fantastic decision to base your Instagram marketing around certain holidays as this way you connect with your customers and make them associate your brand with sweet and warm holiday memories. Generally, it will be great to start the Easter marketing campaign a bit earlier, and if you haven’t undertaken anything yet, you can save this post by InstaBF for the coming year. However, you still have time and can exploit some of our recommendations to make your Insta brand a part of this grandiose holiday!

Holding a Virtual Easter Egg Hunt

You must be yearning for the past childhood days when you hunted Easter eggs with your friends. Be certain, so do your followers and customers. So why not have some fun right online, on your Instagram account?! You can hide Easter eggs in your posts and launch a competition for your followers. To encourage them to search better and more frequently, set a prize for the one who will find all the hidden eggs the first. This is a win-win option for both entertaining you and your customers, and raising your account engagement rate. People will be incentivized to check in your account every now and then throughout the entire “hunting” period!

Take Inspirational Cover Photos

Beyond any doubts, your customers will expect to see some thematic pictures on your Instagram account. Why disappoint them if you can satisfy their expectations while advertising your products?! For this, think broadly and offer unique advertising photos that include what you have to offer and this amazing holiday. Don’t forget about your wishes to your customers. You can deliver the latter through a 15-second Instagram story video (it’ll be fantastic if you manage to put on those funny rabbit ears while shooting the video).

Organize a Caption Competition

All Instagrammers are fond of competitions with no exception! And when it’s Easter “at the doorstep”, it’s high time for a funny competition. Post an interesting picture (relating to Easter, of course) and ask your followers leaves their smartest and most entertaining captions. Don’t forget to remind your followers about the prizes. This will motivate them to be especially creative.

Counting Eggs/Sweets

To present your brand in a more light-hearted manner and interact with your followers, post a picture of a huge jar with eggs or little candies. Ask your customers to guess how many eggs or sweets there are in the jar and share their opinion right under the photo. The number of captions you will gather under your post is sure to amaze you just as the wonderful fun time you will have with your followers online!

Selfies with Easter Eggs

And the last idea to attract your followers interact with your Easter campaign is asking them to post a selfy with an Easter egg or chocolate rabbit! Let your followers get acquainted with each other right on your account’s platform!

So, these are several simple, yet quite effective ways of engaging your customers at Easter while raising the engagement of your Instagram account. InstaBF wants to wish you a great Easter and offers several packages of Instagram likes, comments, and followers. We guarantee absolute security and anonymity.