Instagram is a major social network with up to a billion monthly active users. It’s a great platform for running and promoting a business. That’s the reason there are IG users with more than only one account. As a rule, these people face such a difficulty, as how they can manage all their accounts equally successfully. In our last post, we started the solution to this problem and described the primary steps – setting up the right platform and curating or creating the content legally for all your Insta accounts. And now, it’s time to go on. InstaBF, one of the most reputable Instagram and IGTV providers, is going to put an end to this problem once and for all!
Creating a Weekly IG Scheduling Workflow
When running several IG accounts, it’s important to make certain the so precious time is used as efficiently as it is generally possible, especially when the matter refers to scheduling and posting Insta content. For this, first of all, make sure you have a weekly scheduling workflow that can be used week after week on all your IG accounts. This way you will save much time and energy.
In most cases, we can suppose you are an Instagram manager that has accounts of several clients under his responsibility. If so and you have to get every client’s approval before posting the content, you’d better work two or three weeks in advance thus saving enough time both to play for the future and apply last-minute changes if necessary.
Quite often, for implementing large projects, you might need the help of a teammate. If so, share the scheduling tasks not to get overburdened. For instance, you could be scheduling posts for the upcoming two weeks, while your teammate becomes responsible for the captions. This way you could avoid any unfavorable lull in the production, every member of the team would get a chance to work on the calendar, and you could have a more flexible graphic for creating truly worthy content for each of the accounts.
Additionally, what makes scheduling posts in advance an advantage is that you get a clear image how the feed of every IG account will look like. This way it becomes obvious whether you are using your IG aesthetic or not.
Nevertheless, when scheduling posts in advance for multiple Instagram accounts, it’s crucial to keep in mind several things. Here are them:
- Checking every client’s promo calendar
If there is any product or campaign launch to be pushed out this week/month, you’ll need to integrate it into the calendar.
- Checking hashtag holidays
Check whether there are any national holidays, special events or celebrations to take place in the upcoming weeks. If any of them can be relevant to a client, include it in his calendar. This way you will manage to be a part of a trending hashtag once the time comes.
Working On Captions
For running a business on IG successfully, you need to work on the captions with great care and attention. This is your client’s chance to speak to his followers productively and get the best of it.
Here are the tips you should pay attention to when creating captions for multiple IG accounts:
- The caption must have a strong CTA
It should effectively guide your client’s followers (potential customers) to the action you want them to take. Hence, don’t forget to clearly ask people leave a comment, like, or click the link on the bio.
- Include hashtags
It’s better to have a list of hashtags relevant to every account you run and every time choose one for every caption. This way the chances are higher that you can reach a wider audience on every account.
After you have invested much work and efforts in running several accounts, the final step will be checking whether the content is performing well. For this, constantly look into the Insta Insights (analytics and metrics) to detect the growth of the account, find out particularly what type of content gets more engagement and thus make better scheduling decisions for later.