If you have several Instagram accounts and plan to grow engagement on each of them, then you must have already understood that it’s a daunting task requiring nerves of steel and a great diligence. However, the secret of running all your IG accounts successfully doesn’t lie in spending 24 hours of the day on this social network. Such aspects as finding the right tools, the necessary schedules and applications are the key to managing several IG accounts at the same time.
So, irrespective of your background, whether you work with a team and have to manage different businesses, or you are a social media manager with many clients, this article by a respectable IG and IGTV provider InstaBF will now teach you how to save time, manage and grow multiple IG accounts.
Creating a Workflow
The primary thing of managing several accounts is staying organized. Here are the steps you should undertake:
Set Up the Right Platform
First of all, find a platform that will help you schedule posts for more than one account and keep the content for IG organized and separated for each of them. In one of our earlier posts, we have already referred to the best scheduling programs available on the market today. Pick up the one that best meets your requirements, and use it to schedule posts for all your accounts.
Curate and Create Content for Instagram
What can slow down the scheduling and posting processes if not the lack of content?! Not to stick in a situation when you simply don’t know what to post on any of your accounts, turn your content curation process a mandatory weekly task and devote enough time for brainstorming over and creating relevant content for each and every account you run.
However, the amount and type of content you should curate depends on the clients you have, as well as the frequency of the posts you make. We can distinguish two major types of content you are to use on Your IG accounts: created and curated content. The latter is the UGC, the content type that you search for on Gram and repost from other IG accounts or other social media platforms. Created content, meanwhile, includes your branded photos and videos, as well as those provided by your clients as a verification they liked your products/services. Let’s have a deeper look at each of these content types:
Creating Curated Content
If your IG account is a newly-started one, or you have taken on a new client, make certain you have Client Curation Guidelines as a part of your IG strategy. Due to the latter, your team, your clients and contributors will get an idea what type of content is proper for posting on your account and what content type is better to avoid. It’s not enough to have curated content excellently fitting your clients’ IG aesthetic, it’s also important to make sure the content is legally and correctly searched for and reposted.
If you are not sure how this should be done, keep track of InstaBF as in one of our upcoming posts we shall refer particularly this theme – how to repost UGC legally.
Creating Original Content
What concerns created content, here the things are simpler. Whatever genuine images or videos you shoot for your brand are considered created content. Additionally, those photos and videos sent to you by your clients, are also of this kind. It’s recommended to create content for the entire week in advance. You must always be sure there is enough content in your social media library to select from once the time comes for posting.
So, once your content sourcing and creation are all set up, the time comes for creating a weekly scheduling workflow. We shall speak about this in our next post.