Nearly all Instagram users dream of having their posts sponsored (with $300 average price for a sponsored post it’s obvious) and most of them consider it unattainable. After all, they don’t casually post images of skydiving in Australia. And all that they are used to posting on Instagram is their pictures of brunches or their walks in the park. Anyway, being a little bit more marketable, this dream can easily be turned into reality. And right now InstaBF, a leading provider of Instagram and IGTV likes, comments, followers and views, is going to give you a detailed guide on how to get sponsored on Instagram. Here are the main steps:
Define Your Brand
The key point in achieving the best engagement is defining your niche. Are your account and the whole content posted devoted to style and fashion? Or perhaps you are encouraging healthy food and lifestyle? In all cases, you need to have a well-established brand with distinct aesthetics. Specificity should become your brand’s key. Any post you make should be distinguishable for your followers. If one of them suddenly faces a post in their feed, they should immediately feel your style and authority. Only this way they will start feeling connected and trusting your brand.
Get to Know Your Target Audience
If you know your audience well, you’ll be able to identify particularly which brands can benefit from your partnership. Hence, gather the basic information about your audience including gender, age, demographics, the time of activity, etc. Infer from all this and create your target audience’s description for brands to decide whether to sponsor you or not. Just see yourself, isn’t it clearer for brands to learn your account is interesting for thirty-something women from Canada engaged in fitness and accessing Instagram early in the morning around a cup of coffee than if you just told them women are your target audience?
It’s been researched and found out that the best frequency of posting on Instagram is once a day (maximum three times) while the most active hours are from 8 AM to 9 AM, and 2 PM. These are approximate data and you should take them only as a starting point. Investigate, try and don’t be afraid to be mistaken. Very soon after some trials and errors, you will figure it all out.
Don’t Neglect the Importance of Hashtags and Geotags
Hashtags and geotags make content more discoverable. Indeed, they are crucial for growing following and becoming a good candidate for sponsoring posts.
Even though Instagram allows using up to thirty tags per post, nine is considered the most optimal variant. Remember to use only those hashtags which are relevant to your post no matter whether they are super popular or not. Too famous hashtags gather more than 20 million posts! Meanwhile, somewhat altered hashtags can have anywhere around 13k posts.
What refers to geotags, these are of not less importance. With their help, your post becomes in the view of people interested in that particular location. If a brand looks to appeal to people in that particular region, your geotagging can be a win-win step!