A promising field of activity
Instagram is gaining popularity by leaps and bounds. Nowadays its audience exceeds 600 million users, and it’s the second SNS after Facebook, which is being checked every day.
It should be mentioned that plenty of people use Instagram not just only to have some fun. The great diversity of its features makes it attractive to marketing companies, which are eager to succeed in the vineyards of this social network. So, if you’re a marketing expert, what should you start with?
Keep the audience in mind
Customer base is the keystone of a marketer’s business. The main tip here is to interact personally with your audience, no matter how many people are your subscribers – 10 or 100,000+.
Do it as often as possible. Ask them to send you messages on the topics you’d like to promote. Don’t hesitate to encourage the subscribers to provide comments. All that will involve them in your story, so to speak, and keep you informed about what they are interested in.
You also should concern yourself with the profiles of the audience. A good idea is to visit pages of followers tracing what they like and share. Don’t be a silent visitor, comment their posts – in such a manner you’ll show your interest and conquer the appreciation of the audience.
Life hacks to remember
If you want to use your Instagram account in marketing purposes at full capacity, you should keep in mind the following 4 features:
- Ads with photo
Everybody knows that Instagram has been generally created for posting images. That’s because people like to share their flashbacks and instant photos. Marketers may not only use picture posting, they also can tag their products and link them to a definite website.
- Power of stories
Any advertiser has now the possibility to create an ad story lasting fifteen seconds and provided with images or videos. To secure a stable delivery it is desirable to choose clear photos, with no overlay description. Companies which used that method observe the revenue increase.
- Multiplicity of downloaded media
Another great feature for a marketer is an opportunity to insert up to ten images and videos. If your company is divided in several offices you may post the photos of every teammate, for a precise personalization of your business. It’s also possible to showcase your own artwork if you’re fascinated by some hobby.
- Cooperation with influencers
There’s safety in numbers, they say. It’s much easier to promote your product getting in touch with influencers. You just have to be careful choosing them – they should have credibility among your audience.
The above features would definitely increase the marketer’s chances to succeed. By the way, there’s also an InstaBF, where one can purchase subscribers / views / likes etc. Use sophisticated technologies to the full extent and watch your popularity growing! Good luck!