Nearly all new features Instagram introduces to its users are a great success and this refers to Instagram highlights, too. Though they were created less than a year ago, the influence they have had on businesses is tremendous! These are amazingly versatile tools that can be used in countless verticals! Precisely how? Let’s find out this through the examples of several industry-leading Instagram brands. Being your true IG and IGTV provider, InstaBF wants to make it clear to you how you can use highlights to your benefit, too.



Article Showcases Products

E-commerce brands have perhaps the greatest benefits from showcasing their products on this social network through highlights as they can do that right in the center of their profiles! Article brand makes a great use of this by keeping all its product-related stories in one highlight reel. If you got inspired from this, remember that you can create separate highlights as well, each representing your seasonal collections, new models, etc.

Additionally, if you are a big brand with 10, 000+ followers, add a See More link so that your visitors can easily switch to the product showcased in the highlight. You can also use the new shoppable stickers for the same reason and this option is available for businesses of all sizes!



Artifact Uprising Shares Customer Reviews

If you are already a popular brand on Instagram and your customers adore your products, use highlights to show your stellar customer reviews just as Artifact Uprising does. This way, once a visitors lands on the brand’s profile, he gets a sense of how much its customers love the brand and the products they get! Artifact Uprising also uses the See More feature to make it much easier for its customers to find the product they liked and order it.



CAP Beauty Daily Promotes Partnerships

Every successful collaboration with an Instagram influencer or another brand is worth showcasing on Instagram highlights. CAP Beauty, for instance, quite often makes such highlights. Create a unified highlight, too, in case you often collaborate with other brands or Instagram celebrities. This way you will reap the benefits you got from your partnership much longer!



Drake General Store Highlights Events


One of the best ways to humanize your brand is sharing content from the events you organize. Drake General Store, for instance, shares its events on the highlights and builds FOMO for its future events. This brand has had enviable collaborations and events with a number of brands from Google to antique stores. You can also create a separate category of events thus keeping all the actions in a single place!



Rove Concepts Furniture Takes its Viewers Behind the Scenes

Another efficient means of humanizing a brand is showing behind the scenes to visitors just as Rove Concepts Furniture does. And what if not Instagram highlights can serve great for this purpose?! This way you are sure to build a strong community and gain the trust of your customers. Everyone knows that people adore seeing the raw moments of product making and being a great platform to provide them with such a chance, Instagram is at your disposal!  



Package Free Answers Its Customers’ Questions

Have you got tired from getting the same questions from your customers over and over again? If yes, then the example of Package Free can be useful to you. Create highlights with the most-commonly received questions and answers to them. Instagram users will better understand your brand, the way you work and what they can expect from you. Just pick up highlights to tackle the right topics!