It is usually simple ideas and emotions that really arouse our empathy, inspire us and make us share the content. Any social media provides the advertisers with unlimited opportunities of creating such content, still there are some peculiarities one should consider to achieve maximum lead generation on this or that social network. First of all, it is very important to understand that Instagram was intended to be a platform for sharing visual content and communication. The more interesting and eye-catching pictures you post, the higher is the involvement of your audience. If you communicate in a friendly manner, the lead generation will be even better. Be sociable and open to cooperation, establish partnerships with popular and themed communities and individuals to improve conversion on Instagram.
Almost anything can be a viral post on Instagram. Share any events from your life and the life of your company, tell everyone about your clients, discuss the latest world news. Here are a few essential tips that can be useful in creation a good promotional campaign with engaging posts.
Don’t be shy. Demonstrate your personal attitude to your business, tell everyone who you are and why are you on Instagram. Do not forget to outline the mission of your business. For example: “Hi everybody, I’m Mary and I sell sweets because I believe that chocolate makes people happy”. No matter what you are doing, the only thing that matters is whether you love it. Your deep affection to your job is the most likable thing on Earth!
Share the knowledge. Being a master of your business is the best way to earn the respect of your clients. Show your followers how your business works. Encourage them to try it themselves and get a new experience. For example: ” This is how we make our cookies. And here is my Granny’s favorite recipe.” Let your followers share their impressions and create a foundation for friendly communication.
Follow the trends. Any reference to the latest events in the world of show business, fashion, art or even politics will provide better coverage of your audience. Celebrities pictured with your products will increase your sales. Is Queen Elizabeth II fond of your biscuits? Your customers should learn about it from your Instagram!
Entertain your audience. Any contests with reposting, quests, and quizzes based on the content of your posts, any interaction with your followers will make your community more popular and more effective.
Communicate with you followers. Provide comprehensive and quick replies, ask questions yourself, make your communication as live as possible. Pay attention to your audience and your audience will pay back with likes and reposts. This will also help you to reveal the advantages of your products in a more natural way.
Take good pictures. You really should. As it is the most reliable way to convert your followers into customers. Provide as detailed and high-quality visual content as possible. A gorgeous picture will tell your customers more than three paragraphs of text or a huge feature list. Such a post with a link for quick order may bring you more sales than a huge banner on a busy highway.
Unleash your creativity. Look around, keep your eye open for any minor details that can make a good picture on Instagram. The creative approach can make a beautiful and intriguing photo out of the most trivial things around us. Just learn to see beauty in everyday life. Travel around the world or the neighborhood – the only thing that matters is your sense of beauty. Remember that you should catch as many moments and details as possible. This will make your account interesting to follow.
Express yourself – that’s all you gotta do!