Every Instagram business owner knows well the importance of building a monthly report. Without it, you can’t keep track of your business growth and improve it the right way. Therefore, today InstaBF, your truthful IG and IGTV provider, will take you step-by-step through the entire process.   

Actually, building an Instagram report means much more than simply revealing which type of photos/videos or stories performed the best. It also implies tracing account insights and metrics over the past month, as a result of which, you can develop a content strategy that will perform perfectly! Here are the main practices to take into account.



Identifying Your Instagram Marketing Goals


Depending on your marketing goals, you decide what should be included in your Instagram report. For instance, if your goal is centered on your brand awareness, primarily followers and engagement metrics should be noted. Traffic and sales, in the meantime, are the priority for an online store’s monthly report.

Additionally, monthly Insta reports are majorly based on short term goals such as the number of likes and new sign-ups achieved, the response of the target audience to the new product launch, etc. All these could look somewhat different from the company’s long term goal. The latter shouldn’t be included in your monthly reports.



Keeping it Brief and Clean


If you are to present the report to your team or client, remember to keep all the things clear and straight to the point. Most probably, they won’t feel like going into all details every month, yet clearly stating all the significant numbers is a must. Generally, you should think of your monthly Instagram reports as a means to sum up all the losses, wins and chances you have had during the past month. All this is addressed to ensuring your strategy is on the right track.

Additionally, not all members of your team may understand the Instagram metrics. Hence, besides stating the clear numbers, present the report in a result-orientated fashion. The goals must be typed together, just as the means you’ve been using to achieve them and the outcome of that.



Building Instagram Monthly Report


Now let’s get to the main job – creating the report. First of all, determine which type of reporting is most efficient for your business. Most common of them are Excel Spreadsheet, PDF Social Media Report, Powerpoint Deck/Google Slides. No one is better than the other, and which to choose depends on your convenience. Every report is to be built of three sections. These are:

  • the monthly review
  • platform breakdowns
  • key learning and takeaways


For the first, start with a snapshot of all the efforts you have input in your social media marketing. Get a wider view and only then pass to the critical KPIs and how they tie back to your marketing strategy. Include four reporting sections under the Instagram platform. These are:

  • Strategy:

Briefly describe a summary of what you did during the past month. As you have made any changes, mark them in the report so that you can draw better conclusions for the upcoming month.


  • Metrics and MoM Growth

Both your monthly metrics and month-over-month growth must be included in the report. The first is a quick copy of the analytics dashboard. So that you can calculate the monthly percent change follow this formula:

  • the metric of the previous month – the metric of the current month = X
  • X/the metric of the previous month = Y
  • Y x 100 = your monthly percent change


  • Growth and Wins

Looking back to the report of your previous month, you can track any wins and losses you have had this month.


  • Insights

Every important insight should be included in the report, too.


And finally, you must tie it all together. All the key learnings will help you scheme a better strategy for the following month and achieve better results during further months. What worked? What didn’t work? What opportunities you could but didn’t use? All these points and others must have clear answers.