Most probably you have heard that consistency is everything when the matter concerns social Media and Instagram in particular. And if you are running a business on this social platform, you simply ought to have a consistent brand across all your social media channels. Particularly the strong and consistent image of a brand makes consumers rely on it and accept as something familiar.
So, if you are after crisp images with the authentic brand feel they have, as well as the perfectly mastered captions for your own Instagram account, then let InstaBF present a guide on how to create consistent Instagram branding. By the way, InstaBF is the service you can always trust whenever you need some extra likes, comments, views or followers for your Instagram account.
Let’s suppose that you already have your product/service brand. It’s very important to make sure it is vivid from your Instagram account once your customers visit it. Do never try to appear as something that you are not, because it will be apparent and damaging to your reputation. This means that, for example, if your brand has bright coloring, the same must have your Instagram account.
Uniformed Instagram Look
Before starting filling your Instagram account with photos, remember your brand’s style. Is it funky, dramatic, classy, romantic or maybe serious? Using appropriate filters, you can succeed in submerging your audience to the right feeling. Control the color, the fonts (if you prefer text-heavy images), and the overall feel. Whether it’s a behind-the-scenes moment, a lifestyle image or a casual one, you need to enhance the brand look. There are amazing filters to try such as Lark, Clarendon, Juno (for increased contrast and tense hues); Crema, Gingham, Reyes (for a pale and subdued look), etc. However, if the variety of Instagram filters doesn’t satisfy you, turn to VSCO app and choose from as paid so free filters for driving your Insta branding home!
Once you like a certain setting of filters, save the code to use it for all further images.
All we know that Instagram is all about the beautiful. Only the best photos posted catch attention. Hence, by all means, avoid posting low-quality and grainy images. Remember that the visual representation of your brand will serve as the first experience your possible customers will have with it. Hire a photographer to picture your business or products in their best view. If you prefer to do it yourself, make certain they are clear, high-contrast and well-lit. Canva application may help you with creating stunning images that tell a whole story.
Anyway, if you have run out of really good images and ideas how to create them, there are websites that offer premium quality pictures either entirely free of charge or at a little fee.
Your Instagram business needs not only a consistent brand but also an appropriate logo. This should be only one, distinct and memorable to be easily recognized in the noise of other brands. All your visual marketing assets need to be marked with your logo.
Another important aspect of creating an Instagram consistent brand is using an emotional hook. Share emotionally-striking photos that relate to your audience. This can be deep eyes, happy smiles, cute pets, graffiti, breathtaking nature views, etc. To provoke a balanced emotional response in viewers with your emotional images, keep them in a limit.
All these points plus amazing Instagram captions (InstaBF has already talked about creating effective captions) and you will have your strong Instagram branding crafted!