Instagram has all the rights to be considered as one of the largest and most influential communities in the world with over four hundred million active users daily! More than half of these people follow their favorite brands on this platform and around 40% of them make their research through Insta. Consequently, if a brand is in a search of a growing young audience, investing some efforts in promoting their products through this social network is a fantastic idea! However, before posting, it’s crucial to make sure the advertisement is worth the attention of your audience. A good ad is composed of two elements – inspiration and information. The former is to attract people to stop and look at the post, while the latter is to drive them to undertake further actions (click on the active link).
And now, InstaBF is going to reveal seven clues toward successful Instagram advertising!
The first rule in creating a worthy Insta advertisement is showcasing real-life situations, or real people/objects that ordinary people can relate to.
Did you know that the human eye is tended to be especially drawn toward the third part of an image? Making use of this, it’s wise to break your advertisement image into nine parts so that the most important parts fall in the intersection.
You are free to try any other idea that comes to your mind. Just be creative and watch what results you get by implementing this or that idea.
2. The Focal Point
No one pays attention to an ad-image more than a couple of seconds. Therefore, avoid intricate images giving your preference to simple ones, instead. An advertisement image should guide the audience on only one or two points within a few seconds. It’s also recommended to advertise only one product/service in one image. If there is text to be typed, make sure it compliments the image. Adhere to at least two font types for all your ad images.
3. Intimate Perspective
To make the advertisement image create a somewhat intimate atmosphere, it’s worth implementing a perspective that can visually place the viewer in the appropriate setting. This way your audience will have an idea how they will feel when using your products.
This type of ad-images can be emphasized with encouraging messaging written in contrast color.
4. No Aggressive Logos
Another advice by instaBF is avoiding placing logos on ads aggressively. By no means, your logo should overshadow the content of the image. If you can’t determine how to insert your brand logo organically into your advertisement, why won’t you make use of free design applications?!
5. Powerful Color and Contrast
Do never doubt the power of color and contrast when the matter refers advertisements on Instagram! From time to time, a mere bright colored background and contrasting fonts are enough to drive attention! Anyway, it’s important to pick the right font type here. For instance, if your color is too bright, you’d better pick up Generic or Bebas font types to maintain the strong voice of your ad message.
Consistency is everything when the matter concerns Instagram! On social media, keeping the style of your advertisements consistent is a must. Make sure your paid and organic ads do not differ drastically. They should have the same aesthetic so that customers can’t tell apart. Use the same colors, filters, compositions, font types, etc.
7. Concise Text
Sure you know that Instagram is mostly based on images while captions are left for placing the text you need. But when the matter concerns advertising, we simply can’t get along without some text. Therefore, it will be great to emphasize the particular idea you want to render right through the images. Just keep the text as brief as possible (no way more than 20% of the image).
Taking into consideration all these clues, your Instagram advertisements are sure to attract an audience and drive traffic even if you are new in this sphere. With the variety of tools available today, it’s much easier to create new, strikingly attractive and informative ads-images. Do never post the same image twice, otherwise, your audience will soon get bored.
Besides all these recommendations, InstaBF is glad to present to you its special packages. We have formed grandiose packs of Instagram likes, comments, and followers to meet all our clients’ requirements. Go to the homepage for more information. Dealing with InstaBF is safe, reliable and affordable.