If you are approaching the task of getting new followers for your Instagram account seriously, creating an efficient bio should be your priority. Particularly this part of your Instagram profile can either take you to the next level on this social network or pull you down.
Generally, it takes only a second or two for an Insta user to determine whether to follow someone on Gram or not, meaning you have only this short time to convert your account visitors into followers. Having a poorly-written or even worse – a blank bio you will lose all your chances to present to visitors’ attention your feed, even if it’s a gorgeous one! Here, at InstaBF, one of the most credible IG and IGTV providers you can find on the market, we truly believe you should have an utmost captivating and accurate Instagram bio. How? We’ll find this out right away!
Target at Your Perfect Follower
Surely, the more followers you have the better. But the principle “quality is better than quantity” works here, too. You need to attract your ideal followers who will raise your engagement rate. Hence, consider values, demographics, dreams, and goals of your perfect followers before creating the bio. Ask yourself what they would like to see on your account and the more specific you can get the better. Your target audience should feel as if you are talking particularly to them once they land on your account and read your bio.
Present Your Real Self
Virtual life allows one to become anyone he’d like to. Yet, if your purpose on Instagram is to drive attention and popularity particularly to your true self, make certain you are frank in your bio. Use your real name, the one your audience knows and may use to find you.
Besides, it will be better if you tell your followers who you are in reality without any exaggerations. Definitely, you need to present the best of you and how helpful your account may be for your followers. As bios are to be quite short, use the keywords that best resonate with your target followers. Just make sure you never lie and can deliver what you claim.
Don’t Forget about Clickable Links
Do never forget that once you add a “@” or “#” in an Instagram bio, the next word becomes a clickable link. The latter can take the visitor to another profile or a hashtag. This is your best chance of driving attention to the account that greatly matters to you. This can be your blog, your website or your organization, whatever important from your point.
Besides, the presence of clickable links in an Instagram account’s bio makes it look more professional!
Where’s the Highlight Reel?
Putting everything important about your account in as few as only 150 characters is quite a difficult task. And sometimes you can’t find the perfect words for that. Right for this, you can use Stories Highlights feature to show what you have just mentioned in the bio. Think of this feature as an advertisement means and save particularly those Stories that best illustrate what you presented in the bio. This can be an “About Me” highlight, or answers to the most commonly given questions, etc.
Sum Up with a CTA
In this social media age, engagement matters more than mere numbers. And to offer your account visitors interaction with you and your brand, sum up your Instagram bio with an appropriate call to action. With this, you provide them with a reliable means of getting in touch with you, whether it’s a branded hashtag or a website link. If you are running a business account on Instagram, you can also mention the physical address, email, and the telephone number of your company.