May 13, 2019
You must have already noticed that Instagram and fashion brands go together as well as blue jeans and white tees. And consumers are all for connecting with fashion brands through this social network. Just mind the statistics – over 80% of Instagram users follow a business account, the vast majority of them (around 60%) find new products online and over 75% of them take actions once they see a post. Instagram is definitely the place for fashion designers, as well as retailers and e-commerce brands. With this said, it becomes clear that standing out in such a tough competition on Instagram is really a tough thing. However, if you get equipped with a couple of interesting and fresh ideas, you will be able to take your fashion brand’s Instagram strategy to the next level. Today InstaBF, a popular Instagram and IGTV provider, will speak about some strategies that fashion brands use to take things up a notch and impressively excel with.
Innovative Styles for Photoshooting
Don’t you feel somewhat tired of snapping the same kind of photoshoots posted all over Instagram? If yes, then just imagine how tired your followers may get if you share the same type of images all the time. To avoid this, follow the example of David Jones and Dissh. Both brands mix the styles of their images to present their products from the best perspective while also staying one-of-a-kind.
The key characteristics of photoshoots by David Jones include stark white lighting, a gleaming bag in the center, and much empty space. It’s really impressive how this brand portrays fashion-forward elements and luxury without the typical field-side content captures.
Dissh Boutiques brand, meanwhile, has a tendency of mixing up their backdrops. Selling accessories, the brand uses books and pages for flat lays and doesn’t demonstrate “the most attractive part of the body” – ears, like a lot of other brands do.
So, for your brand, experiment with layouts. You can partner with graphic designers or hand letterers to capture enticing shots.
Intriguing Grid Themes
We do not doubt that you have explored a tone of interesting grid themes for your Instagram fashion brand. But if you are on the hunt for a perfect one, consider those successfully used by such brands as Chanel and Zara. The latter perfectly blends classic and modern styles. It posts images across the grid with perfectly matching themes and models. With white consistent borders, all this gets an interesting magazine feel. Generally, a magazine styled layout offers the following unique characteristics:
- Top-quality clear images of products;
- Continuity blended with visual experience;
- A mixture of content that will interest various audiences of the fashion brand;
- Funny use of reposting alike content.
In the meantime, the Chanel brand uses an interesting strategy. With a pretty display of branded colors and a unique approach to every advertisement of their products, the brand has created its own recognizable voice.
So to make your Instagram account an eye candy for your followers and potential customers, make certain the grid is truly impressive.
May 3, 2019
Every brand trying to achieve success through Instagram should check out the close friends list on this social media. The latter will let drive more interest in your campaigns, live broadcasts, product launches and so much more! Actually, there’s a ton of opportunities for a business to scheme original content and share real behind-the-scene moments with its target audience. And if you don’t feel sure where to start, it’s worth having a look at our list of creative ways you can use Insta’s close friends list to your brand’s benefit. InstaBF, a leading Instagram and IGTV provider, is always there to share fresh content and tips with you!
Friends List for Collaborations and Influencers
Brands have started giving somewhat more independence to their influencer partners this year. If businesses gave strict guidelines about what influencers can or can’t say before, nowadays they allow influencers to use their authentic unique voice in creating promotional content. This way the results look quite natural both to their accounts and their audience. Especially for this, influencer partners must be added to the close friends list. Here the business owner can add the key information about the products, new features and anything else that might be helpful for the collaboration.
Friends List for Collecting Customer Feedback
A close friends list can be a wonderful way for engaging with Instagram audience while crowdsourcing ideas for the next marketing campaign or gathering crucial information such as your customers’ feedback, etc. In case you offer e-commerce products, create a list and include those customers who have recently purchased your products. Then ask them to share their opinions on the products through a question or an Instagram Stories poll sticker.
Friends List to Take Followers to the Behind-the-Scenes
Do you know which is the best way to harness exclusivity on Instagram? Creating a friends list and sharing previews on the upcoming campaigns or products is a good option. And be sure, that works! You can view it as a sort of VIP mailing list. Your followers will be delighted to get behind-the-scenes videos, announcements, etc. Don’t forget to encourage others to sign-up for your friends list and be treated like VIP.
Friends List to Share Exclusive Offers
Like no other social media, Instagram is the platform with a huge number of customers sharing content about brands on their own accounts. And if your brand has its own loyalists, it is definitely worth creating a close friends list for them. Here you can share discounts, coupon codes with them, or give them early access to new products. This will make them feel more appreciated and eager to come back for more, as well as spread a couple of good words about your brand.
Friends List to Create Excitement Around a Product Launch
Planning the launch of a new product on Instagram is not only exciting but also very responsible and daunting. It gives a brand a chance to attract new followers, make sales and convert followers to customers. To build hype around your new product release, create a close friends list. This way you will keep your audience engaged days and even weeks before the big day. Just remember to release very few details about the upcoming release so that your strategy to drive your followers to a frenzy through your mystery works.
Feb 7, 2019
Today Instagram has multiple influencers registered and earning big money! Not only those with a large following are successful on this social platform but even teens with a modest following make money promoting services or products for their community. If several years ago influencers could tout a brand’s products without noting they are in paid relationships with that brand, today much has changed. The FTC (Federal Trade Commission) has started cracking down on influencers’ posts which don’t have any mentioning about the paid relations. Therefore, nowadays influencers have to state either the presence or the absence of any collaboration between themselves and brands. In the image below, you can see one of Instagram’s mega-influencers Khloe Kardashian clarifying about the presence of Cocoa-Cola in her post – it is not an ad for the company! Instagram is sure that increasing the transparency of paid relationships between brands and influencers is highly important, and all users of the platform have to obey.
InstaBF, your dependable IG and IGTV provider, would like to have a deeper look at this matter.
“Paid Partnership” Feature by Instagram
Quite recently (in 2017) Instagram launched a new feature – paid partnership. Whenever an influencer makes a sponsored post, there’s a line under their username clarifying “Paid partnership with the sponsoring brand’s name”.
So, what should influencers add to their posts to run an ethical business? Or is there anything that brands must know about partnering with influencers? Here are a few points that can help you not get on the bad side of the FTC.
Far not always influencers get money for their sponsored posts. Quite often the award can be via products or services for free. In such case, the collaboration is still considered a paid relationship. Additionally, there are bonus codes and affiliate links given to influencers as a bonus for a successful deal (or even as the charge). Hence, whenever there’s any mutual profit, the nature of such collaboration must be disclosed.
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It’s Not Always About Product Promotion
There happen cases when influencers are to promote an Instagram page or a website of a brand, and not its products/services. For instance, Rowan Row has attracted the hearts of over 700K followers on Instagram (we do believe the majority are females) and some of his posts are sponsored, though no products are promoted. In the following post, he encourages his followers to visit the Instagram account of Organic UK to get tips on a healthy lifestyle. Surely, the fruit on the image is not sold by the brand. Such a promotion is still considered a sponsored one.
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Only Hashtags Won’t Be Enough
Multiple influencers consider adding such hashtags as, for instance, #sponsored, #ad, etc., enough to signify the post was sponsored by the brand. However, the FTC does not think so. Quite often, it may request to add some more details about the relationship with that brand. You can add about partnering with a brand right in the caption to the post, for instance.
Whether you are an Instagram influencer or a sponsoring brand, you should make sure the things are clear. Otherwise, you may lose the trust of your followers, customers, or get a warning message from the FTC.
Feb 2, 2019
Instagram is the platform where real customers engage with their favorite brands the most. This, in its turn, makes brands rely on this social platform more than before. Therefore, a well-developed active Instagram account can appear much more beneficial for any business than an attracting website. The number of new visitors that an Instagram account can bring is much higher than that of people visiting a website.
Nevertheless, even if you are attracted by all this, by simply opening an account on Instagram and filling it with your brand’s content won’t be enough to achieve success. It’s mandatory to create a solid profile which will capture your target audience’s attention and provide you with brand awareness. So, it’s time to start optimizing your business’s Instagram page for maximum exposure. With InstaBF by your side, you will achieve the success you crave for! Here you can always order IG and IGTV likes, comments, followers and views at the most affordable prices in the market. All this, together with the following tips, will help you create a truly working Instagram profile and develop your business.
Intriguing Bio
The first point of contact for your target audience is your bio. The latter reflects your brand’s nature, hence be certain the bio you have written includes a concise yet attractive description, as well as hashtags relevant to your niche, a link to your website, online store or blog.
As an Instagram bio is the particular place where you can convert visitors into customers, it’s highly crucial to find a way of engaging your audience even with few words so that they make a quick decision and follow you. One or two sentences in the bio must be clear, wisely constructed and picture your brand from the most relevant and attractive side.
Attractive Captions
Visually stunning pictures are effective as long as they are accompanied with catchy captions. Particularly this content can encourage a visitor to engage with your brand. Instagram captions can be quite long – up to 2200 characters. Yet, this doesn’t mean you should fill the space with unnecessary words. Keep every caption simple, easy to comprehend, readable, and well-versed. A good caption must include the most important words in the beginning, contain relevant hashtags and end with a simple CTA. Your followers (potential or real customers) should feel every caption was created especially for them!
Encourage Engagement
Every Instagram user is in a search for compelling and fresh content to engage with. Accordingly, use the most valuable Instagram metrics (likes, comments, and views) to make your posts appear on your followers’ feeds. Just share exciting stuff, ask people to comment and develop conversations and be sure they will do. Organic comments left by followers interested in your content will bring you the so-desired engagement. Remember to respond to comments and DMs as frequently as it is possible. This way you will show close attention to your community and increase trust in you.
Switching to Business Account
And finally, switching to a business account is a must. The latter has a series of better features compared to a regular account. You can gather information on how your posts are performing on Instagram or how users respond to them, break down the insights thus enhancing your content even more. Additionally, switching to a business profile, your brand’s contact information will be displayed so that Insta users can reach you right on this platform.
Jan 30, 2019
Unlike other social media such as Facebook or Twitter, Instagram gives its users an attractive feature – using exclusively images and videos for promoting social sharing. Most probably you have noticed that Instagram feeds drastically differ from each other, with some appearing more attractive than others. Moreover, appearing on some Gram users’ accounts, you can feel a distinctive style. And if you are a popular blogger and want to preserve your fame on the platform, you must incorporate a unique Instagram theme into your feed, too, thus raising the memorability and aesthetics of your feed. Here InstaBF, a dependable service you can order Instagram and IGTV likes, comments, views, and followers from, is going to share with you some really mind-blowing Instagram themes to apply to your feed. Choose any that fits your style and be certain you are going to attract numerous new followers soon!
Guns N’ Roses: Darker and Blacker
Getting to the Instagram page of this 80s popular metal brand, you are going to be pleasantly surprised. To emphasize it’s rebellious metal roots, as well as the penchant for playing to large crowds at night, the band actively uses dark colors and motifs. Just watch it and you will get assured yourself that the presence of vibrant hues isn’t mandatory to make up a popular Instagram account and achieve a large following.
Cirque du Soleil: Cool Colors
Not only the majestic performances of Cirque du Soleil are a true sight to behold, but also the theater’s Instagram account. Surely, the images of performers doing insanely athletic activities are mind-blowing. But here we are talking about the use of cool colors that make up a soothing and relaxing experience once you watch them. Starting from the logo and ending with every image posted, the brand uses cool shades so that its viewers feel the calming grace they deliver in all performances. And if you would like to get the same feel and look for your IG account, consider applying a watercolor pattern background.
White Space for Everyone from Lacoste
No other brand can utilize white space to showcase the crisp, classic and neat production it offers so effectively as the vaunted Lacoste brand. By saying white space, we imply not the pure white background, but the negative space that denotes the area around an object or between several objects in one picture. Go to Lacoste’s Instagram page and watch the multiple images of timeless polo shirts, sneakers, hats sunglasses, and other products highlighted by the “white space”. So, if you want to make your content stand out with clarity, it’s a good idea to use a cracked white paint image via your IG feed background. The latter will heighten the effect of white space.
So, you see that IG themes are a surefire way of turning your simple Instagram feed to a remarkable one?! You can make it stand out from milliards of other accounts by simply choosing the right theme and showing how versatile you can appear. Your brand is limited exceptionally by your own creativity – exploit photography techniques, special touches and colors to take your IG feed to a thoroughly new level.
