Do you keep your Instagram account purely for sharing your best moments with friends or you want to enjoy the internet fame that only Instagram can provide? In the case of the latter, you won’t find it insulting if we clarify why your Gram account might appear boring in users’ eyes. With the help of this post by InstaBF, one of the leading Instagram and IGTV providers in the industry, you will learn from your mistakes and make your account more attractive!
Too Much Narcissism
Do you really think Instagram users are fond of staring at your face several times a day? Well, this could be possible if you were a super-famous Instagram influencer or a celebrity, which we doubt you aren’t. Anyway, we have nothing against selfies, they are OK, but sometimes Insta users become too narcissistic and this definitely irritates other users. The golden middle of selfies for an average Gram account is only 20% of the whole feed. Surely this doesn’t refer to beauty gurus who just ought to share multiple selfies of not themselves, but their makeup art! And if you are a makeup artist, don’t forget to occasionally change your face expression, the angle of shooting, the background, and the lighting.
In the game called Instagram, you can never make the absence of a professional equipment an excuse for posting low-quality images, don’t forget this ever! If you have installed the Instagram application, then you must be owning a smartphone. With the help of the latter, it’s possible to take if not superb, but at least good quality visual content. For this, make certain you are attentive toward the following aspects:
- Good lighting. This is the key toward taking great shots! The best variant is, of course, natural light. Hence, try to take the majority of your photos outdoors.
- The best composition. A photo doesn’t have to be filled with much stuff to be effective. Find the beauty in minimalism.
- Take your photos with your back camera. Front cameras usually have worse parameters than back ones. Hence, you’d better avoid making selfies, giving your preference to portrait images instead.
Another repulsive feature your account may have is the messy feed. Forget about all those collage-making apps that make an Instagram feed look like an attic with too much old stuff! Instead, opt for minimal and simple images and believe, they look much more eye-catching. If you are to shoot something bright, use a simple, background, while more complex and interesting backgrounds are to be left for simpler images.
Absence of a Theme
The themes for running an effective Instagram account are numerous ranging from grid layouts to color themes, from object themes to minimalistic themes, etc. By posting your pictures, you are telling different stories to your followers and the absence of a specific theme you are faithful to (you can also mix and match them), you are risking to have a certain image get lost among others or even worse – spoil the whole feed!
There two possible mistakes you can do with the frequency of posting on Instagram:
- You post too often and people can’t already stand seeing you in their Gram so much!
- You make an interesting post, attract new followers, and… make them wait for another post for too long. In fact, so long that they already feel disappointed and even angry!
So, making a post per day is the best variant to neither bore nor make people wait long!
No matter if you have already grown your Instagram following to your plateau or you are just going to launch something new and awesome, you will feel somewhat worried making a decision to set up your first Instagram ad. How to begin this quite responsible task? What are you supposed to present in it? Let these and other related questions bother you no longer, as popular Instagram and IGTV provider InstaBF is here to hold your hand and walk you through the laborious process of creating the first Insta ad! You can even act while reading this post surely adhering to all the steps we shall describe in details.
The first step in your first Gram Ad is coming up with a working and creative concept or idea, as you may like. It must grab your target customers’ attention while not contradicting your brand. To come up with all this stuff easily, just consider what result you’d like to achieve with your ad campaign. Is your intention to make people laugh like a loon and click your ad to watch it once more? Or you plan to make your followers hurry to click and buy the product advertised by an Insta influencer? So, as you have guessed, only a strong concept tied to a clear objective can make up a compelling ad on Instagram.
The first thing that comes to mind when thinking about creating an Instagram ad is the format of a photo. Yet, do not think so narrow. There are other quite more entertaining and effective ad formats to consider. For instance, you can use a carousel ad (whether photo- or video-based, choose yourself) or a newsfeed ad. Ads in Insta Stories are effective, too. If you manage to set up them correctly, you can achieve a low cost-per-click. Just make sure every ad lasts 14 seconds not to be parted.
However, if you feel uncertain, you’d better not risk and choose the simplest format for the start, which is a single image with an accurate and beautiful copywriting.
To the get the results you anticipate, it’s crucial to have the right objective. For example, if you optimize your Gram Ads for such specific outcomes as Website Conversions, Mobile Application Installs, or Website Clicks, achieving actual results is more than possible. For this, however, you may need these:
- Specific Website Link and Google Analytics for Website Clicks;
- Campaign Links for Mobile Application Installs;
- FB Pixel on Website for Website Conversions.
How to Start It
Here are the basic steps to follow accurately:
- Log into FB Ads Manager from a PC desktop;
- Tap the “Create Ads” if it’s your first advertisement, or tap the “Manage Ads” in case you’d like to review past ones;
- Click on “Create” and choose the objective and start setting up your first ad;
- There is an option to select “Create multiple new ad sets” for those who want to test audience variations of the Insta ad and find out particularly which brings you the anticipated results.
By the way, the first Instagram Ad can help you test your target audience location, your image and video success, and your Insta Ad copywriting for captions.
Monitor the New Ad
Monitoring your first Instagram ad by having all the advertisement variations running for a couple of days (will cost you $5 per day), you can easily detect which type of ad works best for your brand and which the most costly to run is. As a result, you will end up having the ad type that gets you a low cost per result. Great, isn’t it?
Those Instagram business users, who have already been effective in gaining an army of followers and driving sales, will confirm that a clever use of hashtags is one of the keys to success. And if you promote your business on particularly this social network, there are six golden rules of using hashtags to your benefit. In this post, InstaBF, a service which offers you multiple Insta and IGTV likes, views, comments, and followers, is going to address to these important rules.
Use All the Thirty Hashtags
Some Instagram experts are sure that using all thirty hashtags available will be a mistake and your post may get lost in that stuff. They say that around a dozen hashtags per post are an optimal variant. However, if you can and need to use all the thirty hashtags, why not? But how you can differentiate right tags from wrong (like #love #cool, etc.)? Just make certain the tags you use to get into your target market. What can your potential customer search for to get to your niche? Bare this in mind and start “investigating” your competitors. What hashtags do your top competitors use? Combine the two groups of hashtags revealed and add those that Instagram recommends for you.
Put them in Order
Now, when you have a huge list of hashtags relative to your brand, don’t hurry to use them all willy nilly. It’s better to test them and find out which are working for you the best. This can be detected by using the hashtags. Keep a track on which tags bring you more likes, comments, and new followers.
Another way of checking this is searching the hashtag on Instagram and looking at the place your posts are on.
During all these processes, remember to put them in order depending on how many times you use them. Check this order regularly and once you find out this or that hashtag brings you more engagement, keep on using them until you hit your plateau.
Add Hashtags to Comments, but Not Captions
Surely, there is absolutely no difference for a hashtag whether it is added to comments or captions. In all cases, it will work as it would. Yet, when one sees too many hashtags in captions, that irritates a bit. People have to visually scroll down till they get the start of the caption text. Hashtags added to comments, meanwhile, make them look nicer and more engaged.
Add Hashtags Before Making the Post
Maybe you know and maybe not, but the Instagram algorithm does not start working unless the hashtags are added to a post. This means that if your post without any hashtag collected, say 100 likes and comments, they will be annulled the moment you add a hashtag belated. Hence, do it before making the post. Besides, the faster you add hashtags to your post, the faster your target market will find you!
Change Hashtags Regularly
Remember you searched for a huge stuff of hashtags in the Rule #1? Now it’s time to start using the vast majority of them. Recently, people talked about Instagram Shadow Ban a lot. And it turns out to be more expedient for brands to change the hashtags they use on a regular basis. Be certain, you hashtag research will give you at least three sets of hashtags to change out from time to time.
Look Where You Use Your Hashtags
Using your brand’s name as a hashtag doesn’t mean others won’t use it, either. But when you add that hashtag into your Bio, Instagram search of that hashtag will directly lead to your account! And what’s the purpose of a hashtag if not that?!
And don’t forget to actively use your hashtags in Stories and regular posts!
Today, it’s hard to imagine yourself without having an account on such a giant social network as is Instagram. You share your photos, videos, thoughts with friends, and sometimes forget about the importance of protecting your online-self from hackers, malware, etc. InstaBF, one of the most popular Instagram and IGTV providers, cares about its clients’ safety and is going to present to your attention some significant tips on staying safe and secure on this social platform.
Enable Two-Factor Authentication
Breaking one’s social account’s password is not so difficult. And if you suspect your password might appear in the hands of a hacker, you’d better set up a two-factor authentication. This way, after entering your password, you will have to insert a special code sent to your phone number via text. For this, pass to Settings, Two-Factor Authentication and tap the “Require Security Code”. From now on, you will have to enter that code to sign into your account. A bit tiresome, yet highly safe!
Control Your Content Viewers
Surely you might like the idea of having a public account that raise the opportunity of attracting new followers. But is that safe enough? Remember that keeping your account public, anyone on Gram can see your photos, your locations (if you tag), what type of content you like, your comments, etc. To keep yourself and your account safe, you’d better switch to a private account. This way, no one can follow you without your permission. Besides, even Google can’t index your photos to its image search.
If you have been harassed by a certain Gram account, get inappropriate content, to simply happen to see a doubtful account, Instagram encourages you to report about it. Even if the account in question belongs to a real user and not a hacker, Gram will suspend it if it finds the account breaches its terms of service.
Manage Your Photos
Your photos can be shown on Instagram either on your own account or on your friends’ accounts when they tag you. In the case of the latter, you may lose your control over who interacts with your images. Therefore, do never neglect the photos you are tagged it, check them out attentively and untag yourself if you find it expedient. There is also an option to preclude new photos of you being tagged and added to your profile generally. For this, go to Settings, then Photos of You, and turn off the option by tapping Hide from My Profile. This way you will untag yourself from numerous photos at once.
Securing Your Payments
It’s already possible to buy things directly from an Instagram story or post. For this, you have to insert your credit card number. But are you sure it’s safe to keep your credit card info right on Instagram? Even if you do this to facilitate your further online purchases, make certain you have enabled a pin code for preventing others’ from a shopping spree with your bank account. So, to keep unauthorized individuals away from your credit card, go to Settings, then Payments and click on Security tab. Now can create a four-digit code and use it every time you are to use your linked card info.
Revoke Access to Third-Party Applications
There are certain third-party applications, which can connect your Insta account yet aren’t associated with this service. Even if they may seem harmless at the first sight, your privacy is not guaranteed against being compromised. Among these services, we can mention Followgram, InstaView, Cityowls, Instagreat, Webstagram, InstaGallery, and others. Through these services, hackers can get access to your account quite easily. To avoid this, make certain you have canceled access to any third-party app from your account settings.
Adhere to all these tips and don’t let the fear of being attacked by hackers scare you away from Instagram.
Perhaps every Instagram influencer, first stepping into this business, feels awkward to speak about money. What if you set a too high cost and price yourself out, or on the contrary, set it too low and make people doubt your worth and have to work at a low price further? If you are new to this game and don’t want brands to take advantage of that fact, it’s better to get a formula of calculating your Instagram Influencer rate. InstaBF, a noted Instagram and IGTV provider, is going to unveil that magic formula especially for you! Ready? Let’s check this out!
What You Should Charge for the Next Influencer Marketing Campaign
Prior to negotiating on the cost of your influencer services with a brand, you should be aware of your worth. This way you will stay strong and realize whether this or that Instagram influencer marketing campaign is worth your time and efforts or not. There might be times when you’ll agree to lower the fee or demand a higher one. Yet, in all cases, remember beauty products, trips, and clothing won’t ever pay your bills. Hence, you’d better refuse to receive them instead of the money right from the beginning.
The standard formula for calculating your most optimal fee regardless of the type of the order is as follows:
Talent Fee + Distribution Fee = Your Charge
Now, let’s refer to either component separately:
Distribution Fee: Fey Factors
How much it costs to be featured on your Instagram channel is the distribution fee. Depending on five factors, the fee may differ:
Number of Followers
One of the most important facts here is the number of your followers. Surely, this shouldn’t become your major sell, yet striving to increase your follower count is obligatory. InstaBF can help you with this.
The engagement rate is another important factor. You can calculate it by dividing the average number of likes and comments by the number of your followers. For instance, suppose the number of likes and comments per post is 1000, while your follower count is 10,000. By dividing these numbers you get 0.1. To transmute the number into a percentage, multiply it by 100, and you will get 10%. That will be your engagement rate.
If you are an influencer, then your content is fine. But to offer your services for marketing outlets, such as billboards, magazines, TV commercials, you need to always work on improving the quality of your content. This will solidify your status in this business and help you earn even more money!
A true influencer should have a recognizable face. Don’t understand it literally, this can be as your appearance, so your unique style, your skills (making great cakes, dancing, handmade jewelry, makeup, etc.).
Demographics play a great role in the distribution fee, too. This depends on your niche: a brand selling its products/services to a particular audience, may either be interested in you or not even if you have millions of not target followers.
How much it costs you to create your Instagram content determined your talent fee. This can be calculated by adding all the costs related to the campaign and your hourly rate. To figure out the standard minimum budget, consider all the following points:
- Photo/video editor;
- The rate of the space your photo shooting will take place (hotel room, resort, etc.);
- Anything you will have to buy (balloons, flowers, food, decorations, etc.);
- Clothing and accessories you will have to purchase.
Afterward, count your hourly rate no matter whether it will be spent on photo-shooting, writing a blog post, etc. The starting price is $25 per hour.
Add the costs of expenses and your hourly charge, and you will get your talent fee.
So, no when you have calculated both your distribution fee and talent fee, you can get the most optimal price for your Instagram influencer services. The following chart may help you, too.